Brand Strategy
Brand Identity
Athletic Wear Design
Signage & Wayfinding
I worked on the brand strategy alongside the client to truly define and understand what Chi Taekwondo is, what it would like to be and how we are going to get there. I then designed the brand’s visual identity systems from the ground up that is recognisable, functional and innovative.
The Impact:
Since the project roll-out, Chi Taekwondo has been attracting new members 80% more frequently than the previous year. Chi Taekwondo has also increased its brand awareness and the sports team now has a stylish uniform which promotes the taekwondo club when travelling to both national and international competitions.
For those with a fighting spirit, Chi Taekwondo is the flagship taekwondo community in the North East that provides group classes and 1-1 lessons to hone your technical ability and character.
Selected Works:
Brewing Northern PrideBrand Design, Packaging & Print
Eros in MotionMotion Design & Creative Direction
ReGenerateEditorial Design, Typography & Creative Direction
Anza CoffeeIdentity Design